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Is Red Bull the New Coke?
What company in human history has understood the power of branding better than Coca-Cola? Every small town from a shanty in Africa to the most rural in America has a Coke sign somewhere….typically on...
View ArticleCompany Spotlight: Squirrel Wingsuits
I have been very impressed with Squirrel’s marketing – it’s dynamite on all fronts. If they are able to deliver on service and their equipment is as good as advertised – this company is and will...
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Top 10 Marketing Must-Dos
This article was written for and submitted to DropZone.com Do you wish to increase profitability and grow as a business? If so, read each of these 10 points closely. These ten objectives are the...
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What Your Brand Says About You
WHAT YOUR BRAND SAYS ABOUT YOU If you were invited to a black tie party, how would you dress? If you arrived wearing a tee shirt and shorts, you’d be making a statement without having to say a word to...
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Behind the Biz: JOIN Skydiving Apparel
In the broad landscape of jumpsuit manufacturers, there’s a new kid on the block that has caught my eye – JOIN. JOIN has been in the background of the major players in the category for the last couple...
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Stop Selling, Start Storytelling
Recently, I became a customer of Nuts.com because of their INCREDIBLE marketing and excellent products. The brilliance of their marketing grabbed my attention and engaged me through their art of...
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